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Caius Showcases Digital Tourism Innovation at the 60th ITB Berlin

3-5 March 2026, BERLIN, GERMANY – The 60th ITB Berlin concluded with a massive turnout, hosting over 100,000 attendees and 5,500 exhibitors from 170 countries. The three-day event was marked by a high volume of professional B2B networking, emphasizing the industry's demand for advanced digital tools. With thousands of international buyers present, the exhibition provided a clear look at the scale of the global travel market and the immediate need for technological solutions that can handle increasing traveler flows.

Positioning rural innovation at the core of the discussion, Caius used the summit to demonstrate how technology can unlock emerging, non-coastal destinations. Our DPO, Petros Efstathopoulos, led focused B2B discussions with travel agencies, DMCs, and regional authorities to integrate druiter into their tour operations and marketing pipelines. Caius actively targets tier-two and rural regions across Greece, mapping hidden cultural routes, local events, and off-grid POIs directly into the platform. This systematic presence at major European summits bridges the exposure gap for remote regions, giving local economies the digital infrastructure necessary to attract high-value, decentralized international tourism.

Partner with Us for Rural Destination Innovation

Whether you represent a regional government, DMC, or travel agency looking to expand beyond conventional itineraries, Caius delivers an end-to-end regional deployment model. We provide the druiter platform infrastructure alongside a dedicated network of vetted local content creators who map, verify, and digitize authentic rural points of interest, events, and thematic trails. Get in touch to integrate your region into our network and transform undiscovered areas into competitive, tech-enabled destinations!

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